Squishmallows x ORDO NYC Pop-Up: A Triumph in Experiential Marketing

NEC Team • April 23, 2025

Event Marketing: Where Experience Meets Impact

The Squishmallows x ORDO pop-up store was an exciting and immersive event that truly showcased the impact of experiential marketing and quality event design. Held on the bustling Spring Street in New York City, this unique collaboration offered fans and passersby a chance to engage with two beloved brands in an interactive and memorable way. The atmosphere was electric, with attendees eagerly exploring the space and participating in various activities. This pop-up store was designed not just to display products but to create an engaging experience that left a lasting impression. The attention to detail in every aspect, from the floor wrapping to the decorative walls filled with real Squishmallows, reflected our commitment to excellence. Each element was meticulously planned and executed to ensure a seamless and enjoyable experience for visitors. The store featured exciting attractions like a claw machine with prizes and a special meet-and-greet with Cam the Cat, adding layers of fun and engagement for fans. Our goal was to create a space where brand enthusiasts could connect, explore, and celebrate their favorite products in a setting that felt both welcoming and exciting. This event exemplified the power of pop-up stores in fostering direct interactions and building community around brands.

Working With Scratch Creative

Our collaboration with Scratch Creative played a pivotal role in the success of the Squishmallows x ORDO pop-up store. Their innovative approach to event marketing, renderings and CAD, complemented our expertise in event design and fabrication perfectly. Working alongside a team that shares our vision for creating immersive and memorable brand experiences was truly inspiring. A special shoutout goes to Ben from Scratch Creative, whose exceptional coordination and attention to detail ensured the project ran seamlessly.
This partnership allowed us to merge creative ideas with practical execution, resulting in a pop-up store that exceeded all expectations. The exchange of ideas and expertise between our teams enriched the project, fostering a collaborative spirit that was evident in the final outcome.

The experience of working with Scratch Creative not only enhanced the project's success but also reinforced the value of strong partnerships in the realm of experiential marketing and live events. Their professionalism, creativity, and commitment to excellence matched our own, making this collaboration a standout example of what can be achieved when two passionate teams come together. The Squishmallows x ORDO pop-up store stands as a testament to the power of teamwork and the magic that happens when creative minds unite.

The Process Behind The Pop-Up

Bringing the Squishmallows x ORDO pop-up store to life was an intricate and rewarding journey for the NEC team. Our process began with Scratch Creative's creation of detailed renders, floor plans, and CAD designs, which laid the foundation for the immersive experience. Every aspect, from the layout to the tiniest details, was carefully considered to ensure that the store would be both visually stunning and functionally efficient.

The preparation phase was an exciting period, marked by the arrival of numerous shipments of merchandise — countless ORDO toothbrushes and Squishmallows filled our workspace. Our team meticulously crafted custom furniture, ensuring that every piece fit perfectly into the design scheme. This included the creation of interactive kiosks and sturdy shelving units, each designed to enhance the customer experience.

While the logistics involved several moving parts, the team stayed focused on the details to keep things running smoothly. Furniture was built, painted, and delivered on site, and shipments were checked carefully to make sure everything was accounted for.

Working closely with Scratch Creative throughout this process was instrumental. Their creative insights and collaborative spirit were invaluable, and their contributions greatly enriched the project. Together, we managed every detail, from the big picture down to the smallest elements, creating a space that truly embodied the essence of both brands.

Making An Iconic Pop-Up Store

The transformation of the blank space into the iconic Squishmallows x ORDO pop-up store was a true labor of love for the NEC team. From the moment the floor wrapping began to the final touches on the decorative wall filled with Squishmallows, every step was executed with precision and care. Our custom furniture, including interactive kiosks and sturdy shelving, was designed and installed to create an engaging and functional space.

One of the highlights of the build was the installation of the window wraps and signage, which added a vibrant visual appeal and drew in the crowds. The claw machine, packed with Squishmallows and ORDO merchandise, became an instant hit and added an element of fun and interaction. The wall decorated with real Squishmallows surrounding the brand logos was a showstopper, creating a perfect backdrop for photo opportunities and enhancing the overall atmosphere of the store.

A Successful Event & ROI

The success of the Squishmallows x ORDO pop-up store was a testament to the unwavering dedication and hard work of the NEC team. From the moment we opened the doors, it was clear that our meticulous planning and execution had paid off. The lines of excited attendees wrapped around the block on both days, creating a buzz that echoed throughout the neighborhood. The feedback from ORDO staff and customers alike was overwhelmingly positive, with many praising the immersive experience and the attention to detail that made the event so special.

The excitement didn’t stop at the storefront—attendees took to social media in full force, sharing their experiences across Instagram, TikTok, and beyond. User-generated content poured in, showcasing everything from the claw machine prizes to selfies with Cam The Cat. Influencers and fans alike helped build organic momentum, turning the event into a trending moment online and extending its impact well beyond the physical space.

Our team worked tirelessly to ensure that every element of the pop-up store was perfect, from the custom furniture and interactive kiosks to the vibrant window decor and and signage. The real highlight, however, was seeing the joy and excitement on the faces of the attendees as they explored the space and interacted with the brand activations.

Impact of Pop-Up Stores on Brand Visibility

The Squishmallows x ORDO pop-up store was a shining example of how pop-up stores can dramatically enhance brand visibility and foster community engagement. These temporary retail experiences allow brands to create direct, memorable interactions with consumers, something digital ads often fail to achieve. The vibrant, interactive environment we crafted drew significant foot traffic and generated substantial buzz, effectively amplifying the presence of both Squishmallows and ORDO.

By transforming an ordinary space into a captivating brand environment, we got to provide a platform for consumers to experience the brands firsthand, deepening their connection and loyalty. The immediate feedback from attendees, coupled with the extensive social media engagement, underscored the event's success in creating a lasting impression. This pop-up store not only drove significant sales but also enhanced the brands' visibility in a crowded marketplace and online.

Reflection With The Team

Reflecting on the Squishmallows x ORDO pop-up store project, we are immensely proud of the design and fabrication teams for their relentless hard work and unwavering dedication. Each member brought their unique skills and enthusiasm, making it possible to transform our creative vision into an unforgettable reality. The countless hours spent planning, fabricating, and fine-tuning every detail truly paid off, resulting in a stunning, immersive experience that resonated deeply with attendees.

Our collaboration with Scratch Creative was a key factor in the project’s success. Working with such a detail oriented agency added a valuable dimension to the beginning of our efforts. Their innovative ideas and seamless integration with our workflow ensured that we delivered a top-notch event. This partnership highlighted the strength of teamwork and the incredible outcomes that can be achieved when creative minds unite.

As we reflect on this accomplishment, our gratitude towards Scratch Creative and the brands involved, Squishmallows and ORDO, is immense. Their trust and collaboration were instrumental in bringing this project to life. We look forward to more opportunities to create impactful, engaging experiences that push the boundaries of event fabrication and experiential marketing.

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